Join us online to learn more about the power of great design, and how it can transform your brand and your business. Learn why a brand is not just a logo, why visuals matter more than you think and how to create a beautiful and memorable visual identity.
Present everywhere, from social media posts to company vehicles, a visual identity shows your audience who you are, and what you represent. A visual identity is the most visible part of your brand – the part that people will judge you on based on first impressions.
More than just a logo, a visual identity is a complete system that defines the look and feel of all the visual touchpoints of your brand. A great visual identity is timeless, easy to use, highly recognisable and, most importantly, sends the right message about your business!
But how do you create an awesome visual identity? What are the challenges and traps to avoid? How can you objectively judge the quality of a design? And, finally, what impact can this really have on your business?
Drawing on our design work with educational institutions, hotel companies, machine manufacturers and consulting firms, Youri Sawerschel, Founder of Creative Supply, will share with you our favourite best practices to help you create a visual identity that stands out.
During this insight-packed session, you will:
- Discover a foolproof process to develop a great visual identity
- Learn about the key challenges to anticipate
- See case studies from various B2B and B2C businesses
- Get the chance to ask questions to Creative Supply’s expert team
17:00 Introduction to Brand Design
17:20 Real-life project
17:35 Q&A and closing
Who is it for?
- Company directors
- Marketing and Communication directors
- Heads of Business Units
Founder & CEO, Creative Supply
Youri Sawerschel is a Branding Expert and Founder of Creative Supply, a branding agency present in Zurich and Paris. Solicited for his creative thinking skills, Youri has been involved with projects focused on creating, launching and managing brands in Europe, China and the Middle East. He has worked with brands as diverse as Kempinski Hotels, UBS, EPFL and Mondelez. Youri is also the author of dozens of articles on the topics of brand strategy and entrepreneurship and is a lecturer at ESSEC Business School in Paris, at EHL (Ecole hôtelière de Lausanne) and at Geneva School of Business (HEG).